I've tried pretty much all the plugs you've mentioned, thunder kiss. the platinum and iridium plugs are more for longer life. instead of having a 15,000km life theirs is more like 100,000kms. But you pay for it! As for the 'V' GROOVE and split electrode types, i've paid the small amount extra but have never noticed a power increase at all. and if there was, i certainly never felt it!
I just stick with my good old favourites NGK-R.